![]() It’s easy for users to read and understand, and it’s also easier and faster for content creators to produce it than long-form content. It gives brief information about a certain topic or describes some aspects of it. The graph below shows that long-form content generates a higher chance of receiving more authoritative backlinks than short-form content, which benefits your rankings. If they stay for a longer period of time, Google assumes that your page is more valuable and interesting for users, which would improve your ranking position. Google also tracks how long users stay on your page. It also improves the overall user experience on your website as it becomes easier to browse and understand, which is something Google pays attention to. In addition, it’s useful to create topic clusters for long-form content to have a better structure and information delivery. Therefore, it’s easier for search engines to crawl it and for users to find answers to most of their questions about a specific topic.Ĭreating long-form content lets you incorporate relevant keywords and long-tail variations of them, avoiding keyword stuffing. The semantic SEO approach links all the relevant information together. Additionally, sharing in-depth information helps Google to understand your content better, especially when creating content around semantic SEO. This ranking advantage is attributed to all the benefits of writing longer content, not the word count itself.įor example, you can include expert opinions and your own research, which is good for Google’s E-A-T principles. That leads to thinking that longer content has a higher chance of better ranking positions. The graph below shows that the average word count of the top search results is 1,447 words. What Type of Content Ranks Higher on Google? Therefore, SEO is about quality, not quantity! Your content should always be thought-out, well-structured, and concise regardless of the word count. This means that the quality of the content plays a more important role in SEO than the length of it. It’s important to give trustworthy information which would be accurate, complete, and valuable to users. There’s not a precise amount of words that would be perfect for SEO because it depends on what type of content you create and how much information you have to provide on the specific subject to answer users’ queries. Word count matters in SEO but in an indirect way.
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